Hermesetas consumer product -
Social media execution
CFD improved engagement and clicks to website acting as community manager for this Swiss company's English language Facebook page
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The Brief
Based in Zurich, Hermesetas offers delicious, versatile low- or no-calorie sugar alternatives.
Careful Feet Digital worked with Hermesetas in partnership with Freiwasser Marketing. CFD was retained to act as community manager of Hermesetas’ English language Facebook page, creating engaging captions for posts sharing links to the Hermesetas blog and responding to questions and comments on posts.
approach
Hermesetas’ main goal was to engage with English-speaking audiences who were health conscious and interested in sugar alternatives. The goal was to create social media post captions that interested and engaged the target audience, driving them to not only engage with the social posts but to drive traffic to Hermesetas’ English blog, which acted as a recipe hub for Hermesetas’ recipes.
results
After analyzing the brand tone, voice, messaging and current audience, CFD created relevant, engaging copy to pair with recipes. CFD designated a specific community manager to respond to comments in real-time with the brand’s voice and tone, and flag negative or inappropriate comments when necessary to the client. CFD improved Hermesetas’ engagement rates from 1% to 3% per post, and traffic to the blog rose 40% during the time CFD community managed the page.
